Publications
Dr Robinson-Dockrill's work is published in the Journal of Public Relations Research, Journal of Advertising, PRism, BMC Public Health, Biological Conservation, Journal of Marketing Communication and the Journal of Interactive Marketing and she has co-authored over 30 industry research reports. Jenny was research project manager of the ‘Technologies for Supportive Communities’ major project with the Young and Well Cooperative Research Centre (CRC). Prior to joining RMIT University she was a senior research fellow with MediaScience (Audience Research Labs), assistant professor in public relations (Uni Florida, USA), and a curriculum developer in science education and TV (Integrated Science program) for over 10 years.
Recent publications
LR Kidd, GE Garrard, SA Bekessy, M Mills, AR Camilleri, F Fidler, ...
2019 // Biological conservation 236, 92-99
Paragraph that summarises the key finding and implications of the paper.
Most cited publications
2019 // Biological conservation 236, 92-99
LR Kidd, GE Garrard, SA Bekessy, M Mills, AR Camilleri, F Fidler, ...
Paragraph that summarises the key finding and implications of the paper.
The CV list
Journal Articles
Gregg, E. A., Kidd, L. R., Bekessy, S. A., Martin, J. K., Robinson, J. A., & Garrard, G. E. (2022). Ethical considerations for conservation messaging research and practice. People and Nature, 00, 1–15. https://doi.org/10.1002/pan3.10373
Bellman, S.,Potter, R.,Robinson, J.,Varan, D. (2021). The effectiveness of various video ad-choice formats, Journal of Marketing Communications. 27:6, 631-650 DOI: 10.1080/13527266.2020.1753091
Jackson, M., Parker, L., Brennan, L., Robinson, J. (2021). Balancing benefits: evidence-based guidelines for school-banking programmes. International Journal of Bank Marketing, Vol. 39 No. 4, pp. 678-708. https://doi.org/10.1108/IJBM-04-2020-0199
Kidd, L.,Garrard, G.,Bekessy, S.,Gordon, A.,Gregg, E.,Kusmanoff, A.,Robinson, J.,Selinske, M., et al. (2019). Messaging matters: A systematic review of the conservation messaging literature. Biological Conservation, 236, 92-99.
Kidd, L.,Gregg, E.,Bekessy, S.,Garrard, G.,Robinson, J. (2018). Tweeting for their lives: Visibility of threatened species on twitter. Journal for Nature Conservation, 46, 106-109
Dwyer, T. & Robinson, J.A. (2017). Unseen Screens: Eye-tracking, Magic and Misdirection. [in]Transition: Journal of Videographic Film & Moving Image Studies, 4.3, 2017. Video Essay: http:// http://mediacommons.org/intransition/2017/09/05/unseen-screens-eye-tracking-magic-and-misdirection
Bellman, S.,Robinson, J.,Wooley, B.,Varan, D. (2017). The effects of social TV on television advertising effectiveness. Journal of Marketing Communications, 23, 73-91
Zorn, S.,Bellman, S.,Robinson, J.,Varan, D. (2016). Cultural differences affect interactive television advertising. Journal of Marketing Communications, 22, 3-17
Brechman, J.,Bellman, S.,Robinson, J.,Rask, A.,Varan, D. (2016). Limited-interruption advertising in digital-video content: An analysis compares the effects of ''Midroll'' versus ''Preroll'' spots and clutter advertising. Journal of advertising research, 56, 1 - 18
Bellman, S.,Robinson, J.,Reid, R.,Varan, D. (2015). Contextual priming effects of television programs on commercials: the moderating effects of age. Journal of Promotion Management, 21, 566–583
Robinson, JA, Stadler, J, Rassell, A (Jan/Feb 2015). Sound and Sight: An Exploratory Look at Saving Private Ryan through the Eye-tracking Lens. Refractory: a journal of entertainment media vol. 25. University of Melbourne, Australia. ISSN: 1447-4905. http://refractory.unimelb.edu.au/2015/02/06/robinson-stadler-rassell/
Bellman, S. Treleaven-Hassard, S. Robinson, J. Varan, D. and Potter, R. (2013). Brand communication with branded smartphone apps: First insights on possibilities and limits. GfK Marketing Intelligence Review, vol. 5, no. 2, pp. 24-27. ISSN: 1865-5866
Neale, L, I Bellman, S., Treleaven-Hassard, S., Robinson, JA & Varan. D. (December 2013). Unlocking the “Reminder” Potential when Viewers Pause Programs: Results from a Laboratory Test of a New Online Medium. Journal of Advertising Research, 53(4). 444-454.
Zorn, S., Bellman, S., Robinson, JA, & Varan, D (2013). Cultural Differences Affect Interactive Television Advertising. Journal of Marketing Communication. DOI: 10.1080/13527266.2013.833539
Varan, D., Murphy, J., Hofacker, CF., Robinson, JA, Potter, RF., & Bellman, S. (2013). What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies. Journal of Advertising Research 53 (2), 212-220. * Best paper at Wharton Conference 2012 .
Bellman, S., Treleaven-Hassard, S., Robinson, JA Rask, A, & Varan. D. (2012). Getting The Balance Right: Commercial Loading in Online Video Programs. Journal of Advertising, 41 (2), 5-24.
Bellman, S., Potter, R. F., Treleaven-Hassard, S., Robinson, J. A., & Varan, D. (2011). The Effectiveness of Branded Mobile Phone Apps. Journal of Interactive Marketing, 25 (4), 191-200.
Robinson, J.A., Schweda, A., & Bellman, S., Varan, D., (2011). A Map of the New Television Ad Model Landscape: Viewer and Industry Evaluations. In MacCarthy, M (Ed), Australia New Zealand Marketing Academy Conference 2011, http://anzmac.info/conference/2011-proceedings/
Robinson, J.A. & Waters, R.D. (2009). Teaching blog management: Preparing professors for the opportunities and challenges of teaching Web 2.0 in the classroom. PRism 6(1): http://praxis.massey.ac.nz/fileadmin/Praxis/Journal_Files/Robinson_Waters.pdf
Waters, R.D. & Robinson, J.A. (2008, Summer). Blogging 101: Introducing blog management into the public relations curriculum. Teaching Public Relations, Monograph 74, 1-4.
Lowrey, W., Evans, W., Gower, K.K., Robinson, J.A., Ginter, P.M., McCormick, L.C., & Abdolrasulnia, M. (2007). Effective media communication of disasters: Pressing problems and recommendations. BMC Public Health, 7: 97.
Book Chapters | Encyclopedia entries
Rassell, A.,Robinson, J.,Verhagen, D.,Pink, S.,Redmond, S.,Stadler, J. (2016). Seeing, sensing sound: eye-tracking soundscapes in Saving Private Ryan and Monsters, Inc. In: Making Sense of Cinema, Bloomsbury Publishing, New York, United States
Brechman, J.M., Bellman, S., Potter, R., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2015). Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel. In Z. Yan (Ed.), Encyclopedia of Mobile Phone Behavior (Volumes 1, 2, & 3). Hershey, PA: IGI Global.
Research Reports
Robinson, J.A., Chorazy, E., Brookes, J., Gregg, E., Sison, M., Parker, L. & Brennan, L. (2019). A Critical Analysis of Climate Messaging During the 2019 Australian Federal Election. Australian Conservation Foundation - Research report (Not-For-Profit)
Brennan, L., Parker, L., Robinson, J.A., Jackson, M. & Dingeldei, J. (2019), In-school Banking Programs: A Systematised Literature Review. Australian Securities and investments Commission (ASIC). Research report (Public Sector)
Parker, L., Westberg, K., Robinson, J.A. & Brennan, L. (2018), Understanding the Best Practice Approach for Community Education Campaigns. Independent Broad-Based Anti-Corruption Commission (IBAC). Research report (Public Sector)
Maor, D.,Robinson, J.,McCarthy, A. (2016). Mobile technology in hospital schools: Innovative professional development to enhance the learning environment. In: Young and Well Cooperative Research Centre Melbourne, Australia
Robinson, J.A., Rideout, D, Matejic, N and Grant, B (2016). Social Media Analysis of the NATO Summit Warsaw. A report to NATO commissioned by the Digital Insights team, NATO, Brussels.
Beyond :30 Industry Research Reports
Bellman, S., Robinson, J. A., Stipp, H., Wooley, B., & Varan, D. (2013). Second Screen Interaction. Beyond :30 Study 48. Perth, Australia: Audience Research Labs, Murdoch University. (28 pages)
Bellman, S., Robinson, J. A., Stipp, H., Wooley, B., & Varan, D. (2012). Mobile Usability. Beyond :30 Study 47. Perth, Australia: Audience Research Labs, Murdoch University. (40 pages)
Bellman, S., Robinson, J. A., Stipp, H., Wooley, B., & Varan, D. (2012). Connected TV Usability. Beyond :30 Study 46. Perth, Australia: Audience Research Labs, Murdoch University. (44 pages)
Bellman, S., Robinson, J. A., Stipp, H., Wooley, B., & Varan, D. (2012). Social TV. Beyond :30 Study 45. Perth, Australia: Audience Research Labs, Murdoch University. (20 pages)
Bellman, S., Robinson, J. A., Wooley, B., & Varan, D. (2012). Ad Models for an Authenticated TV Environment. Beyond :30 Study 44. Perth, Australia: Audience Research Labs, Murdoch University. (16 pages)
Bellman, S., Robinson, J. A., Reid, R., & Varan, D. (2011). Contextual Advertising versus Branded Entertainment.Beyond :30 Study 41. Perth, Australia: Audience Research Labs, Murdoch University. (160 pages)
Robinson, J.A., Bellman, S. & Varan, D. (2011). Viewer and Industry Evaluation of Ad Models Revisited [Beyond :30 Study 32]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (128 pages)
Bellman, S., Reid, R., Robinson, J. A., & Varan, D. (2010). Are All Screens Equal for Interaction? Beyond :30 Study 40. Perth, Australia: Interactive Television Research Institute, Murdoch University. (152 pages)
Bellman, S., Robinson, J. A., Reid, R., & Varan, D. (2010). Branded Pause. Beyond :30 Study 39. Perth, Australia: Interactive Television Research Institute, Murdoch University. (180 pages)
Bellman, S., Potter, R. F., Reid, R., Robinson, J. A., & Varan, D. (2010). Ad Choice. Beyond :30 Study 38. Perth, Australia: Interactive Television Research Institute, Murdoch University. (162 pages)
Bellman, S., Reid, R., Robinson, J. A., & Varan, D. (2010). Repeated Addressable TV Advertising. Beyond :30 Study 37. Perth, Australia: Interactive Television Research Institute, Murdoch University. (168 pages)
Bellman, S., Potter, R F., Rask, A., Robinson, J. A. & Varan, D. (2010). Mobile Phone App Advertising [Beyond 30: Study 34]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (172 pages)
Bellman, S., Rask, A., Robinson, J. A. & Varan, D. (2010). Comparing Interactive Ad Formats for Online Video [Beyond:30 Study 33]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (162 pages).
Bellman, S., Rask, A., Robinson, J. A. & Varan, D. (2009). Commercial Loading [Beyond:30 Study 31]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (130 pages).
Bellman, S., Robinson, J. A. & Varan, D. (2009). Effective iTV Ad Execution Factors: Wink vs. Sky [Beyond:30 Study 30]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (200 pages).
Robinson, J.A., Bellman, S., Dmietrieva, A., & Varan, D. (2009). Two Screen Congruency [Beyond :30 Study 27]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (160 pges).
Bellman, S., Robinson, J. A. & Varan, D. (2009). Platform Synergy [Beyond:30 Study 28]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (106 pages).
Bellman, S., Rask, A., Robinson, J. A. & Varan, D. (2008). Limited Interruption Addressable TV Advertising [Beyond:30 Study 25]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (128 pages).
Robinson, J. A., Rask, A., Bellman, S., Haddad, H. & Varan, D. (2009). Psychological Drivers of Interaction [Beyond:30 Study 24]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (160 pages)
Robinson, J. A., Haddad, H. & Varan, D. (2008). The Impact of Speed Bump Advertising [Beyond:30 Study 18]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (98 pages).
Robinson, J. A., Treleaven-Hassard, S., Schweda, A. & Varan, D. (2007). The “Bloomberg” Effect: Parallel Processing of TV Content [Beyond:30 Study 17]. Perth, Australia: Interactive Television Research Institute, Murdoch University. (106 pages).